What
Color
Is Your Business?
BY RYAN HOLT
Spa Director,
Serenity by the sea Spa, Salon & Fitness Center
66 DESTIN MAGAZINE • Summer 2008
Iknow that sounds a bit strange, but for this
day and age, it’s become one of the biggest
questions out there. I’m not talking about the
color of your logo or the paint you used on the
walls of your store. I’m talking about the waste your
business produces and what you do with it. In the Spa
industry, Green is the biggest thing since, well, Blue.
Not too long ago, everyone wanted to be as Blue
as the oceans. Marine-based products were springing
up everywhere. Algae, natural sponges and kelp were
the hot items to have in your products and treatments.
Now it’s all about your trash, packaging materials, and
how you use and reuse energy. What truly sets the Spa
industry apart from the rest of the world is that going
Green is nothing new to us. Spas have been working
to reduce their waste, buy eco-friendly sustainable
products, and conserve energy for more then a decade.
The difference now is that everyone else is getting
onboard the earth boat and setting sail for a healthier
planet to give to our children and grandchildren.
As the Spa Director of Serenity by the sea, my life
has gotten much easier since the Hilton Sandestin
Beach began to embrace the idea of becoming Green.
As a company, we have made huge strides over the
last few years and, especially the last six months, to
change our ways and to look at the big picture when
it comes to the environment and our place in it.
For the record, going Green is not easy at all.
The changes you make cost money and take time
to implement. The training of new procedures
and protocols can be difficult and the challenge
for us is to incorporate all of these new standards
without compromising the products and services
that you have come to expect from us. So the
next time you visit us at Serenity by the sea or at
the Hilton Sandestin Beach, take a moment to sit
back, look around and watch us go Green.
